Measuring success solely by outcomesâpayments, promises to pay, or closed accountsâis tempting. After all, results are what keep the lights on. But I think that this view is short-sighted. What if a process-based approach, one that prioritizes how we work over immediate outcomes, could yield better results in the long run?
Today we'll explore why recognizing and rewarding a perfect process, even when it doesnât result in the ideal outcome, isnât just a nice ideaâitâs a strategy for sustained success. Sometimes you just have to Trust the Process!
While weâll focus primarily on collector-related processes, the principles discussed here are broadly applicable across departments and organizations. Whether it's refining workflows, improving team communication, or ensuring compliance, process-based evaluation can drive meaningful change in any context.
Collections is more than a transaction; itâs a relationship. A collector who follows the script perfectly, uses calibrated questions, demonstrates empathy, and maintains compliance builds trust. These behaviors create the foundation for goodwill - and payments. Theyâre also replicable, scalable, and trainable.
Processes are measurable and controllable. Outcomes, by contrast, can be heavily influenced by factors outside your control: a consumerâs financial situation, timing, or even their mood that day.
"If you focus on results, you will never change. If you focus on change, you will get results."
Letâs channel our inner Ron Swanson: "Never half-ass two things. Whole-ass one thing." This philosophy fits hereâcommit fully to the process, and the results will follow.
We live in a fast-paced world where instant gratification is the norm. In collections, this mindset translates into a relentless pursuit of immediate payments. Managers want numbers now. Collectors feel pressured to close on every call. And when those payments donât come, frustration mounts.
This impatience leads to common pitfalls:
Micromanagement: Focusing on short-term results fosters a culture where collectors feel scrutinized rather than supported.
Burnout: The relentless chase for payments can lead to stress, high turnover, and disengagement among team members.
Short-Sighted Strategies: Overemphasis on immediate outcomes discourages long-term thinking, like building rapport or improving skills that yield dividends over time.
Compliance Risks: Rushing for results often tempts teams to cut corners, risking violations of the FDCPA, Reg F, or other critical regulations.
Does this sound familiar? Possible within your teamâs environment? If so, itâs time to rethink your approach.
Every rushed call that prioritizes a quick win over genuine connection erodes trust. Consumers may feel pressured, defensive, or even hostile. Those quick wins that youâre pushing so hard to find will dissolve in front of you.
When your teamâs focus narrows to just todayâs metrics, youâre blind to the bigger picture. Thatâs like cutting down a fruit tree to harvest one seasonâs yield without planting for the future. The long-term result? Lower recoveries, higher compliance risks, and a less motivated team.